{"id":1065,"date":"2022-01-19T14:16:15","date_gmt":"2022-01-19T13:16:15","guid":{"rendered":"https:\/\/hairstuff.be\/product\/wella-eimi-bold-move-150-ml\/"},"modified":"2026-08-15T21:04:19","modified_gmt":"2026-08-15T19:04:19","slug":"wella-eimi-bold-move-150-ml","status":"publish","type":"product","link":"https:\/\/hairstuff.be\/en\/product\/wella-eimi-bold-move-150-ml\/","title":{"rendered":"Wella EIMI Bold Move 150 ml"},"content":{"rendered":"<p>The Bold Move Matte Texturising Paste 150ml is part of the EIMI collection by Wella. This styling range aims to help you explore and express your own personal style. Have fun with the great products from EIMI and discover your own individual style.<br \/>\nIn the Texture category, you\u2019ll find EIMI Bold Move Paste 150ml. This lightweight paste has a mattifying effect, giving you a matt finish. Create a casual texture with this light-hold paste. Thanks to the Multi-Protect formula, your hair is protected from external influences at all times. The Multi-Protect formula consists of provitamin B5 (which provides energy and helps prevent the breakdown of natural substances) and a built-in UV filter (which protects against UV rays for optimal colour retention). Another ingredient that enriches Bold Move is carnauba wax. This wax is sourced from palm trees in Brazil and ensures that the hair is optimally protected, whilst also giving the paste its binding properties.<\/p>\n<p>Product details for Wella EIMI Bold Move Matte Texturising Paste 150ml:<br \/>\nVolume: 150ml<br \/>\nMatt finish<br \/>\nCreates texture<br \/>\nLight hold<br \/>\nProtects the hair<br \/>\nInstructions for use: rub a small amount of paste between your hands and work it through dry hair with your fingertips to style it as desired. Then set it with one of EIMI\u2019s light-hold styling sprays, and you\u2019re all set to go!<\/p>","protected":false},"excerpt":{"rendered":"<p>Professional? - Create an account - Send us an email with your VAT number - Following verification, we will change your account to \u201cProfessional\u201d - We will email you back - Your professional account is now active and you can view the professional prices.<\/p>","protected":false},"featured_media":18293,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[1454],"product_cat":[246],"product_tag":[],"class_list":["post-1065","product","type-product","status-publish","has-post-thumbnail","product_brand-wella","product_cat-wella-eimi-styling","pa_inhoud-150-ml","pa_lijn-eimi","pa_merk-wella","pa_producttype-stylen","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product\/1065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/comments?post=1065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/media\/18293"}],"wp:attachment":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/media?parent=1065"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_brand?post=1065"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_cat?post=1065"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_tag?post=1065"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}