{"id":172,"date":"2022-01-19T13:39:36","date_gmt":"2022-01-19T12:39:36","guid":{"rendered":"https:\/\/hairstuff.be\/product\/loreal-blond-studio-multi-techniques-paste-platinium-plus-500gr\/"},"modified":"2026-11-07T21:02:13","modified_gmt":"2026-11-07T20:02:13","slug":"loreal-blond-studio-multi-techniques-paste-platinium-plus-500gr","status":"publish","type":"product","link":"https:\/\/hairstuff.be\/en\/product\/loreal-blond-studio-multi-techniques-paste-platinium-plus-500gr\/","title":{"rendered":"L\u2019Or\u00e9al Blond Studio Multi Techniques Paste Platinum Plus 500g"},"content":{"rendered":"<p>L\u2019Or\u00e9al Blond Studio Platinum Plus Lightening Paste 500g is a lightening paste for natural or coloured thick hair with a dark base. With this colour paste, you can transform your own hair colour \u2013 or that of your clients \u2013 into beautiful blonde hair. What\u2019s more, this paste also leaves hair silky soft, radiant and glossy! What makes this lightening product special is that it lightens hair faster than a standard bleaching powder. This bleaching cream also features a built-in conditioner and contains beeswax and Nutri-Cerides, which protect and nourish the hair. Platinum is used in hair salons for streaks, highlights or full bleaching. The Nutri-Cerides in this product strengthen and nourish the hair, whilst white beeswax ensures a smooth and soft hair fibre. It also maintains the lipid content, keeping the hair\u2019s surface in excellent condition. L\u2019Or\u00e9al Blond Studio Platinium Plus Lightening Paste 500g lightens the hair by as many as 7 shades and strengthens the cuticle.<br \/>\nProduct details: L\u2019Or\u00e9al Blond Studio Platinum Plus Lightening Paste 500g<br \/>\nBleaching paste for dark hair<br \/>\nSuitable for dark hair and resistant hair types<br \/>\nUp to 7 shades lighter<br \/>\nAlso works as a conditioner<br \/>\nEnriched with beeswax<br \/>\nMakes the hair smooth<br \/>\nKeeps the hair in good condition<br \/>\nContents: 500g<\/p>","protected":false},"excerpt":{"rendered":"<p>Professional? - Create an account - Send us an email with your VAT number - Following verification, we will change your account to \u201cProfessional\u201d - We will email you back - Your professional account is now active and you can view the professional prices.<\/p>","protected":false},"featured_media":17021,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[1453],"product_cat":[209],"product_tag":[],"class_list":["post-172","product","type-product","status-publish","has-post-thumbnail","product_brand-loreal-professional","product_cat-loreal-ontkleuring","pa_haartype_doel-blond-zilver","pa_inhoud-500-g","pa_lijn-blond-studio","pa_merk-loreal-professional","pa_producttype-verkleuren","pa_producttype-verkleurenontkleuring-blondering","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/comments?post=172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/media\/17021"}],"wp:attachment":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_brand?post=172"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_cat?post=172"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_tag?post=172"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}