L\u2019Or\u00e9al Professionnel Keratin Alpha Sleek Shampoo is your starting point for a true hair transformation, straight from the professional salon to your bathroom. This advanced shampoo has been specially formulated to cleanse the hair with unprecedented gentleness, thanks to its luxurious and ultra-creamy texture that envelops every hair type. The innovative formula is designed to deeply strengthen and restructure your hair\u2019s natural keratin. This creates a foundation for exceptional and long-lasting smoothness, whilst effectively combating frizz and controlling unwanted volume. The result is not only an instantly noticeable softness, but also a dazzling, intense shine that gives your hair a healthy and vibrant appearance. Thanks to its targeted approach, every strand of hair is nourished from within, leading to an impressive 76% increase in shine** and a remarkable 95% reduction in hair breakage**. The advanced formula is enriched with powerful Keratin Sleeker and essential amino acid chains. These scientifically developed components work synergistically to reprogramme the internal structure of your hair at the keratin level. This tackles the root cause of frizzy and unmanageable hair, transforming it into a state of perfection. The ultimate result? A sensational transformation resulting in hair that remains exceptionally smooth, completely frizz-free and perfectly manageable for two weeks, provided you follow the complete Keratin Alpha Sleek routine*. *Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum. **Instrumental test using the shampoo.
\nHow to use
\nDIRECTIONS FOR USE: Apply evenly to wet hair. Massage until a rich, creamy lather forms. Rinse thoroughly. In case of contact with eyes, rinse immediately and thoroughly.<\/p>","protected":false},"excerpt":{"rendered":"
L’Or\u00e9al Professionnel Keratin Alpha Sleek Shampoo is jouw startpunt voor een ware transformatie van het haar, rechtstreeks vanuit de professionele salon naar jouw badkamer. Deze geavanceerde shampoo is speciaal ontwikkeld om het haar met ongekende zachtheid te reinigen, dankzij de luxueuze en ultraromige textuur die elk haartype omhult. De innovatieve formule is ontworpen om de […]\n","protected":false},"featured_media":19457,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[1453],"product_cat":[177],"product_tag":[],"class_list":["post-19456","product","type-product","status-publish","has-post-thumbnail","product_brand-loreal-professional","product_cat-loreal-serie-expert-verzorging","pa_inhoud-1500-ml","pa_lijn-serie-expert","pa_merk-loreal-professional","pa_producttype-verzorgen","pa_producttype-verzorgenshampoo","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product\/19456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/comments?post=19456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/media\/19457"}],"wp:attachment":[{"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/media?parent=19456"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_brand?post=19456"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_cat?post=19456"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/hairstuff.be\/en\/wp-json\/wp\/v2\/product_tag?post=19456"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}